Wednesday, 19 September 2012

E-commerce | Ebay

Ebay;

eBay is an international company that auctions and sells an endless amount of products; however it’s the users that make eBay what it is. Its main purposes are to provide an online auction to offer used or new products at lower prices than the original rrp. Many businesses have eBay stores now because it has became a good merchanting site because it has a wide customer base. Its also very quick and easy to use which saves a trip down to the shops, this makes eBay very appealing to some people.

The audience for eBay is too broad to pinpoint. The majority of people I know use this, including myself, friends, mum and dad and sometimes my grand-parents too. This creates such a wide customer basis as you only need a basic knowledge of how to use the internet and then you can use eBay, as it is very user-friendly.

The auction process within eBay is relatively simple to use. The seller sets a time and a original price to start with, the shortest time length to sell something is 1 day and goes up to 24 days. The auctions can start from as little as 0.1p and can go up to anything, there are no limitations. Once the item is up on auction everyone who searches something specific to that item potentially will come across it. They then have the option to bid. Most bidding on products come at the end of the auction where it’s a mad dash to get the winning bid in, the highest bid once the auction is over wins the product.

eBay fulfils its purposes to some extent. It has now got such a wide customer base it has endless amount of products on offer. Many of them are at good prices. It now has a buy it now button incorporated, this make its quicker to buy a product and gives you an option incase you don’t want to take part in an auction. However, sellers have now got onto getting their friends to bump the price of the product up, this makes it unfair for buyer as they don’t get a good deal as such.

eBay, is very useful for buying products quickly and mostly securely, very few problems occur. It also has a wide customer base which in turn gives an endless amount of products. However if you do get scammed getting your money back is a hassle and some people don’t have the time to do it!

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